Tribeca has welcomed Tshegofatso (Tshego) Lebethe as an account director to lead the agency’s team that works on Eagle Intelligent Health and Pernod Ricard.
Tshego has a Diploma in PR & Media Studies from Boston Media House, and over eight years of PR experience. She has worked across a range of clients, from technology to consumer, business-to-business and NGOs, and thrives on cultivating relationships, presenting innovative PR ideas, and elevating clients' brand narratives through strategic and creative PR.
On joining Tribeca PR, Tshego expressed excitement about the opportunity to contribute to the agency's 18-year reputation.
"Tribeca's commitment to excellence, its approach to PR and people-first ethos align with my professional values. I am eager to collaborate with the talented team and contribute to the agency's continued success," she says.
A milestone in her career journey to date is helping launch a campaign highlighting the creation of 100,000 jobs in collaboration with the Youth Employment Service (YES), earning recognition in the country's Presidential Newsletter.
"Tshego has a warm and welcoming nature that we believe will complement her team and the agency. We look forward to the year ahead as she shows enthusiasm and proactivity to not only meet but also exceed expectations," says Kelly Mossop, business unit director at Tribeca Public Relations.