Tribeca has appointed Anele Cebekhulu and Mamahlatse Marokane as account directors. In their new roles, they will offer strategic consultancy and continue to nurture strong relationships with both their teams and clients.
Anele brings over a decade of experience in consumer and corporate PR, with expertise in strategic planning, implementation and client service across diverse industries. She will lead the team working with clients such as Rays of Hope, LEGO, Under Armour, YuLife and Rectron.
“Tribeca’s people-first ethos resonates with my professional values. As I continue to grow in my career, I look forward to contributing to the agency’s success and collaborating with and empowering my team,” says Anele.
Mamahlatse, although originally pursuing a different path, found her passion for storytelling leading her into the communications industry. Over the past 11 years, she has gained extensive experience across sectors like financial services, telecommunications, and energy, bringing a rich and diverse perspective to her new clients.
“Each client I have worked with has brought unique challenges and exciting opportunities, which have not only sharpened my skills but deepened my love for PR,” she says, reflecting on her journey with enthusiasm for what’s ahead.
Nicky James, managing director at Tribeca says that Anele and Mamahlatse are both wonderful additions to the agency. Their fresh perspectives and creative energy are already making an impact across the agency and with their clients. “We look forward to seeing them thrive and contribute to the future of our agency.”