YuLife, the tech-driven insurance company on a mission to inspire life, has appointed Tribeca to provide strategic communications support as the brand prepares to cement its presence in South Africa.
Over the years, YuLife has disrupted the insurance landscape by offering insurance that inspires life, prioritises meaningful employee benefits and ensures engagement. Through its usage of world-class technology, game design and behavioural science principles, YuLife has differentiated itself as a leading international InsurTech company and been named one of UK’s top InsurTechs and soonicorns. YuLife’s mission of protection and wellbeing every day, for everyone ensures that employees’ wellbeing is looked after holistically - encompassing physical, mental, social and emotional wellbeing.
Bernise Games, head of marketing SA at YuLife says, “We are excited to be working with an agency that doesn’t just have a stellar reputation but also has a track record of really understanding their clients’ needs and how to deliver on them. Everything about our interactions thus far tells us that this is the start of a long and beautiful relationship.”
Fresh off winning more than a dozen Prism awards, Nicola Tarr, managing partner at Tribeca Public Relations adds, “As a business that places employee wellness at the forefront of everything we do, this partnership is a match made in heaven. We are delighted to help YuLife South Africa continue to show the world that a holistically healthy and happy workforce is a productive one.”
Tribeca brings more than two decades' worth of expertise with finance and wellness clients. Both companies share a common vision of empowering individuals to lead healthier and more fulfilling lives and by collaborating, they aim to bridge the gap between insurance and wellbeing, fostering a deeper understanding of how personal wellness can directly influence professional success.